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Most app marketing tactics consist of text, images and video. Add app preview video to increase user engagement

Research shows that nearly 50% of users download apps using Google Play search - so if your app doesn’t rank high in those search listings, you’re going to struggle to get more clients and to make it viable as a product.Ĭheck out our list of top 17 Google Play Store optimization tips, helping you make your app distinguishable for the Google Play algorithm and Android users alike. Improving your app store rankings and discoverability is the quickest way to increase downloads and reaping the associated business benefits. In such a competitive area, Android app store optimization helps you to deliver more app downloads. This is crucial, because there are over 5 million Android apps on Google Play worldwide. Make it stand out among the dozens of other options available. If you’ve developed an Android app, one of the best ways of ensuring its high discoverability is by optimizing its app store search rankings for Google Play Store.

The two major app stores to list your mobile apps are Apple App Store and Google Play Store. Apart from the overall user experience, and the value it delivers, it must also be easy to find by potential customers. There are many factors that contribute to a mobile app’s success on the market. Why is Android app store optimization important? If you’ve heard of SEO before, then ASO is basically app store SEO, and can help in optimizing mobile apps for better business performance. ASO focuses on boosting your app performance in app store search results and click-through rates (CTR), which can translate to the success of your mobile app. What is app store optimization (ASO) in Google Play Store?Īpp Store Optimization (ASO) refers to the process of improving your mobile application’s visibility in app stores. Find out how to optimize your application for Google Play Store, with 17 special hacks to get more views, downloads and installs.įirst, let’s take a look at what we mean by app store optimization. Whenever you develop a mobile application, you want to give it the best chance of success and make sure you can reach as many users as possible.